What is a Company Visual Identity?
A Company Visual Identity represents the identity of an organisation. The company’s culture, its image in society. In short, the style of the organisation. A Company Visual Identity is visible primarily in the design of the letterhead, business cards, forms, the inscriptions on work clothing, frontages and company vehicles.

Why have a Company Visual Identity?
A Company Visual Identity gives an organisation its own look. It makes a company recognisable, to the outside world and also to its own employees. Moreover, consistent use of a Company Visual Identity increases efficiency and reduces costs.

A Company Visual Identity for Heineken
Internationalisation and globalisation demand a clear picture of our organisation. It is in order to increase the familiarity of Heineken, reinforce our image and emphasise our unity.The Company Visual Identity clearly shows what we have in common, but it also respects our differences. The purpose of the Company Visual is to show the typical charachter of our organisation. You could describe that character as the Heineken identity.